Unique branding strategies that fit in with the larger university system.
One of the challenges that I have enjoyed tackling the most at Rutgers is helping departments develop a consistent look for their materials that resonates with them while also helping them stay within the university brand standards. In the examples below, you can see how I approached this type of project when working with the department of Chemistry and Chemical Biology. The goal was to create a toolkit of simple templates and graphic elements that they could drop into any layout editing software to enable them to quickly create dynamic layouts for any media, print and digital. The style guide sampled from below shows some of the design strategies employed to help meet this goal.
